TikTok launches official book club after #BookTok popularity
In the crowded world of TikTok, #BookTok became a long-ago favorite: a cozy, sprawling community with a hashtag that boasts over 64.3 billion views. The social media giant is well aware of this popularity, tapping into this long-standing love for literature by launching an official book club on the platform.
The TikTok Book Club will be open to everyone, much like #BookTok, but with an organized structure. Each month, a new book will be announced for members of the community to read, being encouraged to “share their experiences” and thoughts. TikTok will also include a special dedicated Book Club hub in the app, where the new title of the month will be shared.
Given the phenomenon that is #BookTok, the official Book Club announcement comes as no surprise.
“From spotlighting little-known authors and genres to introducing the classics to a new generation, #BookTok has helped rekindle a passion for literature and we’re creating a new take on the much-loved #BookClub format to that our community can continue to connect, spark conversations and share the books they love the most,” said James Stafford, Head of Partnerships and Community at TikTok.
14 accounts to follow right now to diversify your reading list
In the virtual community, there will be a team of “BookTok Laureates”: a group of TikTokkers with a passion for reading, who will dive into each novel and share their thoughts through a series of content. The group is made up of BookTok creators @li.reading and @edenreidreads, literature fan and “resident internet librarian” @jackbenedwards, content creator and avid reader @cocosarel, and author @Bmercer. At the end of the month, the five will host a TikTok Live session to discuss the book together.
The first book is a timely choice: Jane Austen’s 1817 classic Persuasion. The Netflix adaptation of the novel arrived last week and has been consuming the internet ever since. #AustenTok is also a major community living within TikTok, with over 17 million views.