Teatro Vivo is a fine example of modern cinema architecture

Cinema architecture redefined at Teatro Vivo in São Paulo

The Teatro Vivo by architect Greg Bousquet is a cinema that brings a bit of magic to a mixed-use building in central São Paulo

Going to the movies is an unparalleled experience of immersing yourself in a different world – a parallel reality of magic and fantasy. This is exactly the atmosphere that the Teatro Vivo, a brand new cinema architecture project in São Paulo, aims to achieve with its new design by architect Greg Bousquet.

Bousquet’s architecture team, based between Brazil and France, had to work with an existing structure, as the cinema is located in Vivo, a mixed-use commercial building in central São Paulo. “The challenge was to create a concept-theater where we sought to enhance the construction from pre-existing structures, which were left in evidence [while we provided] innovation through coatings, colors, textures and lighting ”, remind the architects.

At the same time, the designers took care to take into account the experience of visitors – moviegoers – and employees, who enter the space daily to participate in the operation of the cinema. Bousquet and his team have chosen to make the necessary distinctions between these uses thanks to clever lighting, illuminating the areas differently according to their distinct functions.

In fact, lighting and color have been key elements in the development of the design throughout. The textures (the velvet curtains found in the lobby and the acoustic panels in the 272-seat screen room, for example) also helped create the desired effect.

Cinema architecture with a touch of magic

“The theater itself is divided into two worlds,” say the architects. “Above, the acoustic boards in a reinterpretation of anechoic chambers, historically used for various purposes, see their use of sound insulation reestablished, and their graphic and aesthetic potential explored in the concert hall. The authenticity of the composition reveals the in-depth research into acoustic techniques. The lower part of the hall is covered with wood to reflect the sound and provide a feeling of comfort to the spectators. ‘

The design combines powerful geometries, colors and a touch of magic, balancing the realities and pragmatic demands of the existing structure with the thrill of the cinema screen. It is an example of how cinema architecture can uplift and transform, “demonstrating how art and technique meet,” say the architects. §

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