NVIDIA may unveil next-gen Ada Lovelace architecture later this month: RTX 3060/3070 Ti will continue to sell alongside RTX 4080/4070

NVIDIA is expected to launch its next-gen RTX 4080/4090 graphics cards in August or September this year. Based on the Ada Lovelace microarchitecture, these GPUs will (nearly) double both the number of cores and the buffers. We can see a first unveiling of the new Team Green graphic architecture at the end of March (in a few weeks from now).

Speaking at the 2022 Morgan Stanley Technology and Telecom Conference, NVIDIA Chief Financial Officer Colette Kress spoke at length about the company’s plans in the PC gaming and server markets. She hinted at the announcement/launch of the AD100 data center accelerator as early as the fourth week of March during GTC 2022.

So we’ve always been focused on keeping our players excited with each new generation that
fate or another way of thinking about it is, of course we work behind the
scenes on what is to follow. It’s just something we do. We believe in the
best of breed, meaning when it’s ready, we’ll bring it to market. It’s pretty much the best
thing we can do. And we still have players who are thrilled for everyone
generation that happens to be the first to globally buy this.
So you are correct. We are not here to advertise products. And I think you’ll keep on
listen to us both talk about some things here at GTC as well as things to come. Corn
it’s not – nothing changes. And even in this time of COVID and supply
constraint, it was interesting because it gave us the opportunity to play
continue to sell both the current generation as well as the Turing generation. So we have
is doing this to provide more and more supply to our players in this area, and we can
see something like this continue in the future. He succeeded with Ampère, and
we will see as we move forward.

Colette Kress, CFO of NVIDIA

She then commented on the graphics card shortages which are getting better as the months pass. According to Kress, the the second half of 2022 should see the stabilization of the GPU market. The launch of the RTX 4080/4090 coupled with increased production capacity of RTX 30-series GPUs, including the RTX 3060, RTX 3060 Ti, and RTX 3070 Ti, will help restore balance to the fragile ecosystem.

NVIDIA continued to sell the RTX 2060 alongside the RTX 30-series GPUs, primarily due to increased demand and low 8nm yields from Samsung’s foundry. The same strategy is expected to continue with the RTX 40 series. The RTX 4080 and 4090 will launch in Q3, followed by the RTX 4070 in the last quarter of the year. Until the launch of the RTX 4060 (during the first half of 2023), the RTX 3060, 3070 Ti should continue to sell in large numbers.

This is good news for gamers as enthusiasts will be able to purchase the cutting edge RTX 4080/4090, budget audiences will be able to get decent prices for the RTX 3060/3060 Ti and 3070/3070 Ti class GPUs.

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