Inside the houses of House of Gucci
It might be based on a true story, but Gucci House is not a documentary. Director Ridley Scott uses a lot of artistic license to tell the story of the family tragedy that once ran the luxury fashion brand, turning Maurizio Gucci (played by Adam Driver), Patrizia Reggiani (Lady Gaga), Paolo Gucci (Jared Leto) , and the rest of the players in larger-than-life characters with a good dose of camp. (Since the film’s premiere, the real Gucci family have released a lengthy statement challenging their interpretation.)
So, when it comes to the luxurious interiors where the machinations take place, how precise is what fans see on screen? “Today everyone [takes] a selfie and everyone is available. But, in the past, private life, especially in Italy, [was] more private, ”said the film’s decorator, Letizia Santucci A D. With few photos of the actual Gucci family homes available, she, decorator Arthur Max and their team decided to “send a message” through the sets instead of a perfect recreation.
“We want to make a movie where every character is [in] a house that reflects the character’s personality, ”says Santucci. However, given that they are all members of the same family and well-to-do Milanese society, there were certainly a few, one of them being magnificent Italian antiques. Santucci has sourced items from Robertaebasta, Gallery Ltwid, Michel Leo Milano, Rubelli, Lalique, Daum and many others to fill the sets created in Cinecitta’s iconic studios in Rome. These spaces were paired with on-location shots in a number of historic villas to create the Gucci homes. Below, A D take a closer look.
Villa Necchi Campiglio
Villa Necchi Campiglio in Milan has become the dark time capsule of Rodolfo Gucci (played by Jeremy Irons) where he remembers his days as an actor and ruminates on his son Maurizio’s marriage to Patrizia. Built in 1935 by architect Piero Portaluppi and later updated by Tomaso Buzzi, the property is said to house Milan’s first private swimming pool and functions today as a museum. Cinephiles will recognize it as the home of the 2009 movie Tilda Swinton I am love. Villa Necchi is considered a work of rationalist architecture, although Buzzi’s updates have more ornamental features.