Easily ordering your own home designed by Bjarke Ingels will soon be a reality

When some of the brightest stars in their field join forces to overhaul an outdated system, it’s going to make some noise. Case in point: Roni Bahar, former director of development at WeWork; Bjarke Ingels, director of his namesake multidisciplinary design firm; and Nick Chim, former director of Sidewalk’s Model Lab – experts in real estate, architecture and technology, respectively – whose new start-up, Nabr, offers the general public sustainable luxury previously unattainable. And since raising $ 14 million in seed funding and an ambitious plan to deliver 100,000 stylish, eco-friendly units around the world, the trio have taken off, to say the least. “We see ourselves as a development company that looks at real estate from a product perspective,” Bahar notes. And this product is fully customizable from any angle.

A rendering shows the exterior of the building.

Photo: Nabr

Last week, the tech-backed startup officially launched with Nabr’s first apartment building, the BIG-Bjarke Ingels Group, the co-designed 125-unit SoFA One, named after its prime location in the colorful arts district of San Jose, south of the first zone, and inspired by the century-old lofts of New York’s Tribeca and SoHo neighborhoods. “Lofts have structural flexibility, and our idea is to offer 21st century lofts in a basic building that has a lot of character. There is a lot of soul to work with: the material, the texture and the warmth, ”says Ingels. SoFA One won’t open its doors to residents until summer 2023, but the waiting list is very active, giving potential residents a taste of the eco-friendly style that comes with a unit supported by Nabr. One of those guilt-free perks is the abundance of View glass, which adapts its transparency to the weather.

And while Ingels designed this development and will design more as Nabr quickly travels the world in the years to come, the start-up is assembling a roster of visionary talents, including Katty Schiebeck, a self-taught Barcelona-based. She will infuse the Nabr-approved developments with her signature Scandinavian minimalism and contemporary Spanish look, which she described as both welcoming and austere. Schiebeck says: “During our creation process for Nabr, we were only able to choose four materials to reduce our impact. ”

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